The Approximate Clock

Posted: May 7, 2015 in Uncategorized

The Approximate Clock has directions like a compass, one for every 15 minutes, with a smaller ring in the center to display the hour. Every 15 minutes or so, the clock chunks forward with a satisfying click, from 00 to 15 to 30 to 45 and back to 00. Because you never need to know that it’s 4:13, you just say “Oh, it’s about a quarter past 4.” People who start television shows and movies at asinine times like 8:05 or 12:55 are trying to squeeze a fruit dry of its juice. The Approximate Clock takes the worry away from the way the Americans tell time. They stare down at the timepiece, they constantly flick on the home screen of their phone nervously, counting the seconds as one minute bleeds into the next. You may be late. You may be early. The Approximate Clock will make sure that no matter how you do it, the world finds it insignificant enough not to take notice either way.


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